xtra | Entertainment Sector

Viral content has become a great
strategy that gives high conversion rate

News, video, free dramas and entertainment
contents all in one place.



XTRA Viral is an up and coming entertainment and lifestyle portal owned by Media Prima Berhad under their flagship product TonTon. During its inception in November 2018, the viral portal engaged Inbosz as one of its strategic viral marketing partner to acquire market share and increase viewership effectively. Today, XTRA Viral has over 250k viewership daily and ranks in the top 5 entertainment news portal in Malaysia.


INBOSZ viral, expedite and bring traffic to xtra’s website effectively.



Analytics data from google analytics.