Feeld hitched that have users to have a great rebrand, with app updates coming in the following days. Not only did the relaunch take longer to roll out, but according to one employee, it’s been a “complete shit show.”
Difficulties with the fresh software incorporated Feeld sharing potential matches’ communities alternatively away from revealing exactly how many far away they were, which was the actual situation into the earlier incarnations.
Mashable spoke having 10 Feeld profiles and two newest Feeld employees towards hellish relaunch. The fresh new pages said they wanted to will always be private because of privacy questions up to its dating lifetime, because professionals wished to getting anonymous to be able to maybe not jeopardize their work.
Exactly what transpired on Feeld

Pages agree that Feeld is never ever best with respect to features. Prior to this debacle, new application is glitchy, it is actually usable; examples pages identified have been crashing and you may forcing you to definitely reopen brand new app or messages vanishing. Pages said these people were excited about the chance of an app modify to fix such snags. Because works out, it revision simply created problems, with many users Mashable spoke so you can claiming the latest application has grown to become useless.
A beneficial Feeld representative informed Mashable the entire company could have been operating “round the clock” to respond to the situation, echoing a statement of the Chief executive officer Ana Kirova posted on the December step three.
This was apparently supposed to be a 12-hour shutdown (according to one user who spoke to Mashable and one on X) to get the app update running. But by December 1, users expressed that they still weren’t able to access the app, evidenced by the responses to that particular post and other posts on X. The same day, Feeld announced the brand new application rebuild in its online magazine, promising features like limitless gender changes and video messages.
Subsequently, however, some one cannot even seem to have fun with first functions of your own application. Particular are unable to log on at all or even the app claims you to the membership was indeed erased – also professionals exactly who purchase the latest app. (Majestic, this new reduced form hoppa över till denna webbplats of Feeld, can cost you $ to own thirty days, $ to possess ninety days, or $ for starters season, the latest representative informed Mashable).
Feeld members have taken to social media – like official X and Instagram accounts, or the unaffiliated Feeld subreddit – to express their frustrations. The Feeld subreddit mod told Mashable that on a typical day, there’s usually a handful of posts, but on the day of the update there were 300 – all about some issue or complaint. This resulted in a stickied Posting Dialogue thread, which currently has thousands of comments.
The problems vary from lesser so you’re able to biggest. Even the biggest coverage issue is venue-discussing. Ahead of the rebuild, place are mentioned of the far away (i.age. “lower than a kilometer aside” otherwise “5 far away”), but once the latest application returned online, people’s city, urban area, society, or borough was indexed alternatively. Profiles told you they thought its “exact” locations was in fact getting common.
“Discovering that people’s particular towns and cities was all of a sudden obvious and not actually being able to go into the fresh software properly to test to solve this is really awful and you will scary,” told you member Chloe Jones, good pseudonym, from inside the a message.
Into the Feeld’s crisis away from a great rebrand
not, considering CTO Andrew Santus, the new software was not appearing particular towns off private users, however, a very defined element of a greater city.
“When enjoying otherwise hooking up with anybody, rather than claiming X a distance, it could monitor title of the city / urban area / borough an such like. Such, in the event the a member is actually connecting having anyone for the Los angeles, it could say Mirror Playground or Silver River as opposed to Los Angeles. If a part are hooking up with people when you look at the Nyc, it can say SoHo and/or Top East Front in place of Ny,” Santus explained into the a keen emailed statement to help you Mashable.
